Recommended Bookmakers
Where to place your bets. We recommend bookmakers based on market coverage, odds quality, betting limits, and account management. These are the bookmakers we use ourselves, rated by how they perform for specific bet types.
KEY CONCEPTS
⚽Best Bookmakers for Player Props
Player props require bookmakers with wide market coverage, competitive odds, and crucially - substitution protection. Here are our top recommendations based on expert analysis and community feedback.
bet365
- ✓Industry-leading player prop coverage across Serie A, Premier League, and Champions League
- ✓Extensive stat markets: shots, tackles, passes, cards, and more
- ✓Excellent live betting with real-time odds updates
- ✓Early Payout offer (2 Goals Ahead) adds value on match markets
- ✓'Void if Player Does Not Start' feature protects prop bets
- ✓High liquidity and generally competitive pricing
- ×Notorious for gubbing (account restrictions) on winning players
- ×Stake factoring can reduce limits quickly for sharp bettors
- ×Missing some niche markets like 'fouls won' that Paddy Power offers
Best overall for player props. Rated #1 by expert forums for props coverage. According to a survey of 2,500+ bettors, bet365 leads for odds quality (48.9% of votes) and market variety. Essential for any serious props bettor, but expect restrictions if consistently profitable.
Paddy Power
- ✓Exclusive 'Fouls Won' market - highly valuable for props strategies
- ✓Super Sub feature: player props stay live after substitutions
- ✓Excellent bet builder interface with intuitive design
- ✓Good coverage of niche player markets
- ✓Regular price boosts on player props
- ✓57.3% of surveyed bettors rate them #1 for bet builders
- ×Can be quick to limit winning accounts
- ×Some markets have lower limits than bet365
- ×Odds not always as competitive on mainstream markets
The fouls won market is a goldmine for props bettors. Super Sub is a game-changer - with only 35% of strikers playing full 90 minutes now (down from 57%), this insurance is essential. Ranked #1 for bet builders by real bettors.
Betfair Exchange
- ✓Exchange odds typically beat traditional bookmakers by 3-5%
- ✓No account restrictions regardless of profitability
- ✓Can lay bets (bet against outcomes) for flexible strategies
- ✓1000%+ more liquidity than rival exchanges (Betdaq, Smarkets, Matchbook)
- ✓Commission 2-5% depending on plan (vs 0% vig but margins at bookies)
- ✓Essential for hedging and trading positions
- ×Standard 5% commission on net winnings (can reduce to 2% on Basic plan)
- ×Steeper learning curve for exchange mechanics
- ×Lower liquidity on niche player prop markets
- ×Basic plan (2% commission) excludes most promotions
The exchange is essential for serious bettors. Even if you primarily bet props elsewhere, Betfair is crucial for hedging, laying, and finding true market prices. Over 90% of horses are best-priced on the exchange.
Coral
- ✓Good player prop coverage across major leagues
- ✓Build Your Bet feature with decent market depth
- ✓Acca Edge insurance on accumulators
- ✓Part of Ladbrokes Coral group - stable and reliable
- ✓Regular promotions for existing customers
- ×Odds often trail bet365 and Paddy Power
- ×Account restrictions common for successful bettors
- ×Prop market depth not as extensive as leaders
Solid alternative when you need extra accounts. Use for diversifying action and accessing different price points on props. Good for build your bet combinations.
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🎾Best Bookmakers for Tennis
Tennis betting demands sharp odds, deep market coverage, and live streaming. The sport's structure makes it ideal for in-play betting and trading. These bookmakers excel for tennis.
bet365
- ✓Unmatched tennis coverage - ATP, WTA, Challengers, ITF, Grand Slams
- ✓58+ markets per match on major events
- ✓Live streaming of tennis matches with funded account
- ✓Tennis Retirement Guarantee - stake back if opponent retires and you're ahead
- ✓Excellent in-play betting with dynamic odds
- ✓Strong game handicap and totals markets
- ✓Payout rate ~95% on Wimbledon, ~95% on Roland-Garros
- ×Will gub accounts that consistently beat closing lines
- ×Can be slow to post odds on smaller tournaments
Rated the best tennis betting site by multiple expert reviews. The retirement guarantee alone justifies having an account. Unbeatable for live tennis betting with the combination of streaming and in-play markets.
Pinnacle
- ✓Sharpest tennis odds - the industry benchmark
- ✓No account restrictions for winners
- ✓Essential for CLV tracking and value identification
- ✓Low margins on match winner and set betting
- ✓High limits on ATP/WTA main tour events
- ✓Real-time odds monitoring via tools like Pinnacle Odds Dropper
- ×Not directly available in UK (use Asian betting brokers)
- ×Limited in-play options compared to bet365
- ×No live streaming
Professional tennis bettors track CLV against Pinnacle's closing lines. One expert review noted Pinnacle as 'arguably the sharpest bookmaker' with specific praise for tennis trading. Access via brokers or use POD tools to monitor lines.
Betfair Exchange
- ✓Exchange offers better odds than bookmakers - often 3%+ edge
- ✓High liquidity on Grand Slams and ATP Masters events
- ✓Can trade positions during matches for guaranteed profits
- ✓No restrictions on winning accounts
- ✓Lower commission rate (~7% margin on tennis vs 10-15% on football)
- ✓Excellent for backing underdogs at longer prices
- ×Lower liquidity on WTA and Challenger events
- ×Commission on winnings (2-5% depending on plan)
- ×Requires understanding of exchange mechanics for trading
Tennis has high liquidity on Betfair, especially during majors. Expert traders use strategies like backing players down 15-40 on serve (50% win next two points). Essential for trading and finding best prices on favourites.
Unibet
- ✓Live streaming of 10,000+ tennis events annually
- ✓Daily Live Boosts on tennis (5% boost on any tournament)
- ✓Very competitive odds - margins comparable to bet365
- ✓Strong coverage of ATP, WTA, and Grand Slams
- ✓Good in-play betting with real-time stats
- ✓Part of Kindred Group - reliable and established
- ×Not as deep on prop markets as bet365
- ×Account restrictions possible for consistent winners
- ×Challenger/ITF coverage less extensive
Excellent second account for tennis. The daily live boosts on tennis are genuinely useful, and Unibet's odds are consistently competitive on major tournaments. Strong live streaming makes in-play betting enjoyable.
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💰New Account Offers
Opening a new betting account? These welcome offers provide genuine value. Always read terms carefully - wagering requirements, min odds, and expiry dates matter.
bet365
New customers only. Place a qualifying bet of £10 to receive £30 in free bets. Free bets credited as 3x £10 bet credits.
18+. New customers only. Min deposit £5. Bet credits available upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude bet credits stake. T&Cs apply.
Betfair
New customers only. Bet £10 on sportsbook to receive £50 in free bets for multiples. Strong value for accumulators.
18+. New customers only. Min deposit £10. Place £10 bet at min odds. Free bets for multiples only. T&Cs apply.
Paddy Power
New customers only. Register, deposit and place your first bet. Receive £50 in free bets including bet builder bets.
18+. New customers only. Place first bet and if it loses get stake back up to £20. Additional free bets credited. T&Cs apply.
William Hill
New customers only. Place a qualifying bet of £10 to receive £40 in free bets. Split as £30 sportsbook + £10 casino.
18+. New customers only. Min deposit £10. Min odds 1/1 or greater. Free bets credited as 2x £15 sportsbook + £10 casino. T&Cs apply.
Sky Bet
New customers only. Place a qualifying bet of £5 to receive £20 in free bets. No wagering requirements on free bets.
18+. New customers only. Min deposit £5. Min odds 1/1 or greater. Free bets credited as 4x £5 bets. T&Cs apply.
Unibet
New customers only. Deposit and bet £10 to receive £40 in bonuses. Includes 2x £10 free bets and £20 casino bonus.
18+. New customers only. Debit card deposits only. Min deposit £10. Min odds 1/1 or greater. T&Cs apply.
🎯Best Bookmakers for Bet Builders
Same-game combinations require flexible bet builder tools and crucially, Super Sub protection. Based on a survey of 2,500+ bettors, these bookmakers lead for bet builders.
Paddy Power
- ✓Rated #1 for bet builders by 57.3% of 2,500+ surveyed bettors
- ✓Super Sub: player props continue after substitutions - essential feature
- ✓Exclusive 'Fouls Won' market unavailable elsewhere
- ✓Mix n Match feature shows popular bet builder combinations
- ✓Intuitive, colourful interface makes building bets enjoyable
- ✓Good odds on builder combinations
- ✓4.7-star rated mobile app
- ×Can be quick to limit successful accounts
- ×Not all legs eligible for Super Sub (improving coverage)
- ×Some markets have lower max stakes
The clear leader for bet builders. Super Sub has transformed player props betting - with only 35% of strikers playing 90 minutes now, this insurance is non-negotiable. The fouls won market opens up unique value opportunities unavailable at other bookies.
bet365
- ✓Deepest market selection for bet builders across multiple sports
- ✓'Sub On Play On' - their version of Super Sub for player props
- ✓'Void if Player Does Not Start' protection for early bets
- ✓Bet builders available on football, tennis, basketball, rugby
- ✓In-play bet builders with live odds
- ✓Cash out available on builder bets
- ✓48.9% rate them best for overall odds
- ×Missing 'fouls won' market that Paddy Power offers
- ×Account restrictions common for profitable players
- ×Builder odds can be less competitive than Paddy Power
Exceptional market depth and reliability. The 'Void if Player Does Not Start' feature is particularly valuable for betting early in the week before lineups are confirmed. Essential alongside Paddy Power for maximum flexibility.
Sky Bet
- ✓Frequent free bet builder promotions on televised matches
- ✓Simple, user-friendly interface ideal for casual builders
- ✓Request a Bet via Twitter for custom combinations
- ✓Good integration with Sky Sports coverage
- ✓Regular BuildABet boosts and promos
- ✓Clean mobile app with easy bet slip integration
- ×No Super Sub feature - significant disadvantage vs Paddy/bet365
- ×Market depth trails leaders
- ×Only 5.8% of surveyed bettors rate it best for builders
- ×Can be slower to post builder markets
Best for casual bettors who want simple builders on big TV games. The free bet builder promos add value, but the lack of Super Sub makes it hard to recommend for serious props betting. Good third or fourth account.
Betfair Sportsbook
- ✓Safe Sub feature - their Super Sub equivalent
- ✓Build Ups feature for player vs player bets
- ✓Can compare builder odds to exchange prices
- ✓Good bet builder interface with clear pricing
- ✓Multi-Match Bet Builder for mega parlays
- ✓Unibet-level odds on builders
- ×Market depth not quite at bet365/Paddy level
- ×Less intuitive interface than Paddy Power
- ×Fewer builder-specific promotions
Solid bet builder offering with Safe Sub protection. The Build Ups feature (player vs player) is unique and offers interesting angles. Worth having alongside Paddy and bet365 for price comparison.
Unibet
- ✓Allows up to 12 legs per bet builder - more than most
- ✓Often best-priced on builder combinations
- ✓Clean, intuitive bet builder interface
- ✓Good coverage across football, tennis, basketball
- ✓Odds competitive with industry leaders
- ×No Super Sub equivalent feature
- ×Less promotional activity around builders
- ×Market depth trails the big three
Good for checking alternative prices on builders. The 12-leg limit is useful for longer combination bets. Worth comparing odds but not a primary choice due to no substitution protection.
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⚠️Understanding Account Restrictions
A UK Gambling Commission study found over 640,000 accounts had restrictions placed on them. Nearly half were profitable accounts. Here's what you need to know.
Why Accounts Get Restricted
- •Consistent CLV: Regularly beating closing lines signals sharp betting
- •Bonus exploitation: Only using accounts for promotions
- •Arbitrage patterns: Precise stakes and cross-bookie activity
- •Niche markets: Betting on low-liquidity leagues/events
- •Quick withdrawals: Immediately withdrawing after winning
Mitigation Strategies
- •Use exchanges: Betfair and Pinnacle never restrict winners
- •Diversify accounts: Spread action across multiple bookmakers
- •Round stakes: Bet £40 not £39.87 - avoid arb signals
- •Bet popular markets: Premier League over Chinese Division 2
- •Accept restrictions: Plan for account lifecycle - it's part of the game
Pro Tip: If you win consistently, some bookmakers may apply restrictions. Diversify across multiple accounts, use the Exchange where it adds value (hedging, best price), and always price-shop. UK bookmakers are essential for player props and bet builders; plan for the possibility of limits and spread your action.